At Astraunic, our mission is clear: to empower people with trusted insights that go beyond reviews and towards better living. Every piece of content we publish — from expert reviews to community contributions — is guided by principles of accuracy, independence, and responsibility.
1. Our Editorial Values
- Integrity First → Every review and article is rooted in honesty, transparency, and fairness.
- User-Centric → We prioritize what matters to consumers: product performance, value, and impact.
- Future-Focused → We evaluate how products align with exponential technologies and sustainability (ESG) principles.
- Clarity & Simplicity → We translate complex technologies into practical, actionable insights.
2. Independence & Objectivity
- Reviews and ratings are independent of advertisers, sponsors, or brand partnerships.
- We do not allow paid influence to affect product scores or editorial verdicts.
- Sponsored content (if any) is clearly labeled and kept separate from editorial reviews.
3. How We Review Products
Our review process combines:
- Expert Analysis → In-house researchers and category specialists test and evaluate products.
- Real-World Testing → We assess how products perform in everyday scenarios, not just in labs.
- Technology & ESG Lens → We examine innovation, energy efficiency, environmental footprint, and corporate responsibility.
- Community Insights → Verified user reviews add breadth, diversity, and real-life experiences.
4. Accuracy & Accountability
- Facts are verified against reliable sources, industry standards, and testing.
- Errors are corrected promptly, with transparency about what was changed.
- Reviews are updated regularly to reflect product changes, recalls, or new information.
5. Transparency in Ratings
- Ratings are based on standardized frameworks (e.g., performance, design, usability, ESG impact).
- Our scoring system is published and openly explained to ensure fairness.
- No brand can “buy” a rating or editorial placement.
6. Community Guidelines
- User-submitted reviews must be authentic, respectful, and relevant.
- Fake, misleading, or offensive content will be removed.
- We encourage diverse perspectives but maintain zero tolerance for abuse or manipulation.
7. Commitment to Better Living
At Astraunic, we believe reviews should not only guide purchases but also inspire conscious choices. Our editorial lens always considers:
- Does this product improve life at home or work?
- Does it contribute positively to society and the planet?
- Does it represent innovation that matters for the future?
8. Contact the Editorial Team
We welcome feedback, corrections, and suggestions.
📩 Email: editorial@astraunic.com